Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter

Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter ebook
ISBN: 0684841460, 9780684841465
Publisher: Free Press
Format: pdf
Page: 580

Competitive Advantage: Creating and Sustaining Superior Performance. Su segundo libro de estrategia, Competitive Advantage: Creating and Sustaining Superior Performance, publicado en 1985, va ya por su edición 38. In 1985, Michael Porter gave the concept of 'Value chain' in his best- seller 'Competitive Advantage: Creating and Sustaining Superior Performance', of which supply chain is an integral part. In 1985, in his book Competitive Advantage: Creating and Sustaining Superior Performance, Michael Porter, outlined a set of generic strategies that could be applied to all products or services. Creating and Sustaining Superior Performance through Competitive Advantage - Case of Manufacturing Companies 1.0 Introduction Strategies are central to the achievement of sustainable development. The essential complement to the pathbreaking book Competitive Strategy, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors – By Michael E. The theory of competitive advantage was first postulated in Michael Porter's 1985 book, Competitive Advantage: Creating and Sustaining Superior Performance. Brand positioning model describes how to guide integrated marketing to maximize competitive advantages;; brand resonance model describes how to create intense, activity loyalty relationships with customers; and; brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing .. Business, Economy, Uploaded 0 comments. Competitive Advantage: Creating and Sustaining Superior Performance – By Michael E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985.